Grant Cardone, NY Times bestselling author, self made multimillionaire entrepreneur, international sales master and motivator in business and life offers insights and advice each week on the Cardone Zone, a show that helps people better their careers, businesses and finances so they can create true freedom in their lives.
In this episode, Grant Cardone talks about social media and urges every business to establish a smart, powerful presence on as many social media platforms as possible. According to Grant Cardone, social media has been a great gift for his business. Businesses are too caught up in ROI because they don't fully understand the functions of social media. Cardone actually posts on his platforms himself and advises businesses that they should 'attack the marketplace' and make yourself, your business and services known to the masses. Social media is a great tool to accomplish this purpose. Grant offers tips and makes it clear the purpose of social media is to make money and gaining attention and keeping it is the key. Cardone gets most of his business via YouTube and his activity on Twitter and Facebook. Each platform requires a different method and businesses MUST understand and use them all. Grant also takes viewer calls which in this episode makes for very interesting interactions that are spontaneous and irreverent.
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There are an estimated 1.7 billion social media users worldwide. Businesses of all shapes and sizes have bought into it and you should too. Your business and revenue depends on your ability to reach as many people as possible. Social media has helped me expand my business but it takes effort. Most people wonder how best to use it to gain "followers," "subscribers" and "likes." Well, like anything else, you have to apply The 10X Rule to social media to get attention for your product and service. Here's how.
First let's get clear on the purpose of social media.
When used consistently and frequently, it helps you become top-of-mind with customers.
It can drive people to your website and offer a call to action.
Many companies get caught up in measurement and analysis of the return on investment in social media. The fact is that social media does not generally function as an engine for direct sales. Abandon this idea of ROI and just use social media as a way to build strong brand awareness.
The average American spends 7.6 hours per month on social media.
YouTube, while not considered a social media platform, has 490 million unique visits per month with 2.9 billion hours viewed. That is a LOT of eyes.
YouTube has proven to be a powerful tool for my business. Every business should be posting videos of their products and services and positioning themselves as experts in their chosen professions. It gets you, your brand and services attention on a bigger level. My office is contacted for products and services from people around the world. When asked how they found me, "YouTube" is the most common response.
Social media is NOT a waste of time. I once thought this, but quickly saw the potential and power it had. The only businesses having problems or not gaining enough from social media are the ones:
Not using it
Not using it correctly
Not using it enough
Not using all of the platforms
A lot of people are concerned about what they should post. They often get overwhelmed and end up doing nothing. Or they give up before understanding what kind of posts work. When posting to social media apply the rule of "AGES."
Awareness (Generate it.)
Give (Share content that offers value.)
Shares (Post information that you think others will share.)
FACEBOOK (Fan Page)
Create a "like" page for your business.
Add images and create a look and feel for your page.
Be clear on the page's purpose and what the viewer will expect to get when they visit the page.
Commit to posting throughout the day.
Create your page.
Write a clear description and include your email or website.
Have a distinct voice and purpose.
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