The Fastest Way to Grow Your Social Media – CardoneZone

Grant Cardone, NY Times bestselling author, self made multimillionaire entrepreneur, international sales master and motivator in business and life offers insights and advice each week on the Cardone Zone, a show that helps people better their careers, businesses and finances so they can create true freedom in their lives.

In this episode, Grant Cardone talks about social media and urges every business to establish a smart, powerful presence on as many social media platforms as possible. According to Grant Cardone, social media has been a great gift for his business. Businesses are too caught up in ROI because they don't fully understand the functions of social media. Cardone actually posts on his platforms himself and advises businesses that they should 'attack the marketplace' and make yourself, your business and services known to the masses. Social media is a great tool to accomplish this purpose. Grant offers tips and makes it clear the purpose of social media is to make money and gaining attention and keeping it is the key. Cardone gets most of his business via YouTube and his activity on Twitter and Facebook. Each platform requires a different method and businesses MUST understand and use them all. Grant also takes viewer calls which in this episode makes for very interesting interactions that are spontaneous and irreverent.

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There are an estimated 1.7 billion social media users worldwide. Businesses of all shapes and sizes have bought into it and you should too. Your business and revenue depends on your ability to reach as many people as possible. Social media has helped me expand my business but it takes effort. Most people wonder how best to use it to gain "followers," "subscribers" and "likes." Well, like anything else, you have to apply The 10X Rule to social media to get attention for your product and service. Here's how.
First let's get clear on the purpose of social media.
When used consistently and frequently, it helps you become top-of-mind with customers.
It can drive people to your website and offer a call to action.
Many companies get caught up in measurement and analysis of the return on investment in social media. The fact is that social media does not generally function as an engine for direct sales. Abandon this idea of ROI and just use social media as a way to build strong brand awareness.
The average American spends 7.6 hours per month on social media.
YouTube, while not considered a social media platform, has 490 million unique visits per month with 2.9 billion hours viewed. That is a LOT of eyes.
YouTube has proven to be a powerful tool for my business. Every business should be posting videos of their products and services and positioning themselves as experts in their chosen professions. It gets you, your brand and services attention on a bigger level. My office is contacted for products and services from people around the world. When asked how they found me, "YouTube" is the most common response.
Social media is NOT a waste of time. I once thought this, but quickly saw the potential and power it had. The only businesses having problems or not gaining enough from social media are the ones:
Not using it
Not using it correctly
Not using it enough
Not using all of the platforms
A lot of people are concerned about what they should post. They often get overwhelmed and end up doing nothing. Or they give up before understanding what kind of posts work. When posting to social media apply the rule of "AGES."
Awareness (Generate it.)
Give (Share content that offers value.)
Educate
Shares (Post information that you think others will share.)
FACEBOOK (Fan Page)
Create a "like" page for your business.
Add images and create a look and feel for your page.
Be clear on the page's purpose and what the viewer will expect to get when they visit the page.
Commit to posting throughout the day.
TWITTER
Create your page.
Write a clear description and include your email or website.
Have a distinct voice and purpose.

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How to Build Your Social Media Following – Cardone Zone

Here are seven things we did that helped us build a presence and a following on the social media platforms:
1. Start. The most important thing to do is to start, and start fast. You don't need to know anything to do this. Create an account and commit to posting content. That's all! Nothing is going to happen without starting. Billions of people are using social media worldwide — proof that it's not complicated. 
2. Post often and keep posting. There is no such thing as posting too much content. There are some "experts" out there who discourage frequent posts. They think if you post too often people will quit following you, but in the beginning, you don't have followers. The only way you are going to get attention is through frequency. Those who quit following you because you post too much aren't your market and won't buy from you anyway. If people aren't complaining about how much you post you are not posting enough. In three years, I posted more than 1,200 videos on YouTube, the social medium I consider to be one of the most powerful. That's almost 400 videos a year.
3. Be the celebrity expert in your space. Post content that makes you the expert in your space. Think in terms of providing information based on what you know and the service your business or products offers. Offer tips and insights such as how to, how not to, what to avoid, how to find the best, what makes it the best, how to fix it, repair it and what you must know. If you are a dry cleaner, post everything there is to know about dry cleaning, stain removal and fabrics.
Related: 9 Advanced Twitter Tips and Tricks
4. Make planet Earth your target. Unlike traditional marketing, social media allows you to pitch the world. In the beginning, you want attention from anyone. I have followers in China and India that may never buy my books or sales training programs, but they may share my content with someone here in U.S. that can become a client. Understand from the start that anyone worldwide can see your content and be inspired to take some sort of action.
5. Create varying content. Use every form of content possible: videos, photos, quotes, articles and blogs and curating the content of others. Content sharing is the easiest and the one that may get you more followers faster. By sharing the content of a competitor or another expert and giving them credit, you will pick up followers from those that follow them.  
6. 80/20 rule. Eighty percent of your content should be information based, not promotional. In the beginning, you may even shift that to 95/5, where 95 percent is information. No one is going to come to you because you posted something promotional because no one is even following you. You have to get an audience that wants your content. As you grow followers, you can increase promotions.
7. Do not delegate. No matter how important your position or how busy your schedule, you must take ownership of your social media presence. I run three different companies and I still find time to post daily because I understand the power of these mediums. I am also supported by an entire marketing department of young social media-savvy people, but none of them knows more about my businesses than I do. They help create and push promotional content, but my voice is my own. You have to be authentic. Many brands miss this.
No matter who you are, how old you are or what you do, these mediums can be great for your brand and business, but first, you must get started and get a following.
Related: Instagram's 5 Tips for Better Marketing — With Pictures

Read more: http://www.entrepreneur.com/article/231716#ixzz2uLz63V1n

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